Social media has evolved dramatically over the last year, and businesses today rely on a social media agency in Noida Sector 67 to stay ahead of changing trends. However, the strategy working the best on Instagram is hands down relatability and storytelling. Depth is the new shallow. And wasn’t all of it inevitable with the ever-growing social interaction? Attention spans have significantly decreased, and hence the short useless repetitive trends do not cut it anymore. I mean they do if the content is shareable but who’s to say till when? If you can dissect a mindless scroll; if your content stands out all that much; if you have a story to tell that says we-are-all-just-living-the-same-life but in a different font? Your charts are destined to sky-rocket.
We live in a mouse paradise. It’s an experiment dated to 1960 where a bunch of mice are kept together with unlimited food, safety and no predators; the analog of it being unlimited internet, social media and of course, no hindrance. In the beginning the population of the mice exploded, just like the population of people on social channels, and even more so, the population of people creating content on these social channels. Later on in the experiment, the mice were all extinct despite the perfect conditions existing. Hence indicating that we are rapidly moving towards the saturation of content and interaction with doomscrolling being at its highest percentage ever in the history of humans.
The depth of it all is way more than layman and many social media agencies understand, including any social media agency in Noida Sector 67 aiming to build meaningful brand connections. Hence calling the brand identity into the picture. Now some might protest that brand identity only depends on typography, tone of voice, and imagery. But if we ask a synonymous question to a human, wouldn’t their identity have depth, imperfections, and a story of where they come from? Then why do we treat brands any differently? After all, the end goal is for a brand to relate to its target audience just as we relate to any digital creator, no?
Let’s take gully labs for example. They are a story-first content first led brand that has quickly become a reference point for many sneaker and footwear brands.
What do they do differently?
They stick to their name – gully; representing the streets of India. Every story they tell is a story that touches hearts.
Community building – When they say “gully”, they don’t just stick to the rappers of Mumbai like one usually presumes. They build real community by making them feel seen, heard, and repped.
Emotional Psychology – And to top it all, when they are not launching new articles, they have the audience hooked to the makers, real faces behind the making of the shoe. Because it comes straight from the gullies.
Raw & Real – At this point, I believe it is their mantra to let you feel in on the scene. The content talks about talent, hardships, creativity, craft, and celebration of community. I am serious when I say it, they have left no angle in the emo-market to bond with their audience.
Now I could go on and on about how Nike does content by brand integration only and how Redbull chases adrenaline just like any normal human does. This is exactly the kind of strategy a social media agency in Noida Sector 67 focuses on while building strong brand presence online. All of these brands have one thing in common, and it’s not just the same font in their creatives; it’s the disruption of flow on social media so much so that it translates into real life and makes real fans.
If you’ve come this far into reading this blog, understand that branding and packaging and all the brand guidelines are although crucial in generating a brand recall, but next time a social media agency sells you only this, know that they are selling you only 10% of what an actual brand looks feels like.
